Strategies for creating visual identity in Media ID
Why do you need a visual ID?
Looking at most of the major global companies that have a long history in spreading awareness and building confidence in their brand through a distinct visual identity that was associated in our minds as soon as we saw one of the elements of the visual identity of these companies.
The need to build a visual identity is very large, as it is in the interest of your project mainly to serve the strategic objectives of your project to turn into actual and realistic profits after a period of time after the brand is established and building confidence in the minds of your audience through the visual identity, and at the moment that the person By comparing the many options in the market to make a purchase decision, he will think about the advantages that he will obtain through your products and services and finally make the purchase decision!
The following benefits of visual identity can be mentioned:
It gives your business an independent and distinct personality.
Distinguish you among the competitors.
Spread brand awareness.
Show how professional you are.
Know the nature of your company.
The stages of building a professional visual identity
Before starting to build a visual identity for your company, you must do a comprehensive study on the position of your competitors in the market, analyze their strengths and weaknesses, and then work on analyzing your strengths and weaknesses so that you exploit your competitors' weaknesses and turn them into your strengths You should also work on developing your project to surpass your competitors and overcome their strengths.
The stages of building a visual identity consist of 5 basic stages:
1- The first stage: Defining the objectives of your project:
In order to obtain a professional visual identity, it is necessary to know all the details related to the project and submit it to the team specialized in building the visual identity, and the reason for this is due to the need by the design team to know the elements that express the project objectives to match them visually to convey a message to the audience with the purpose and goal of the brand.
2- The second stage: defining the market and the target group:
At this stage, you must conduct a comprehensive study of the current market situation and the nature of the target group and their full characteristics in order to be able to list the ideas that will be based on the final form of the visual identity later, and this stage includes a broad understanding of the orientations of the target groups and an attempt to deepen the understanding of the audience's preferences and psychological characteristics to exit With the best model of visual identity, enhancing awareness among the audience, and gaining their confidence.
3- The third stage: start designing the logo
After collecting sufficient information about the project and about the market and the target group, the stage of designing a logo that expresses all the ideas and directions of the project to be launched later to the public begins now, and it is necessary to take into account the distinction in the logo and not to be similar to other logos, especially from competitors, and it may require the designer to create a new font Special for the logo to distinguish it, and there are conditions that must be taken into account when designing logos, namely:
1- Simplicity: The simple design helps make your logo more distinctive.
2- Relevant: The logo must be appropriate to the nature of the business and express the company's orientation.
3- Excellence: Your logo must be distinctive when seen so that it is easily distinguished from your competitors.
4- Easy to remember: As soon as you see your logo for the first time, make sure it is distinctive and easy to remember.
5- Ease of application: The intention is to easily place the logo on all advertising spaces in all their forms.
4- Design of visual elements
Upon completion of designing the brand, the stage of completing the rest of the visual identity elements comes to add a personal character, which includes typography, business cards, banners, correspondence and all the elements related to the company.
5- Instructions for visual identity
After the completion of preparing all the elements of the visual identity, where the design team must hand over all the visual elements and make sure that the customer will use all the elements of the visual identity correctly, by submitting a file containing all the information that the client may need, including the idea behind Design and color scheme used.